We can make a difference...

We are a full service public relations, communications and public affairs agency that can make a difference by enhancing and protecting a client's reputation, brand and market position

We believe in setting realistic goals and working closely with clients to meet these cost-effectively. Our ideas and strategies may be focused on an immediate and specific issue, or they may be part of a long-term initiative.

We aim to make our clients successful by helping them secure the support of their stakeholders through carefully structured communications strategies.

Communication may be face to face, or through any form of print, broadcast or electronic media. Stakeholders range from customers, employees and shareholders, to regulators and recommenders, and sometimes opponents.

Our dedicated team consists of journalists, marketing, creative and media specialists.

We can make a difference to all our client's communication needs, from concept, writing, design to print production and delivery.

We can take care of it all.

"Public relations is a form of classic storytelling, but for business."

Sometimes this could be defending a market position, building profile and brand awareness, highlighting a business success, attracting new investment, promoting new products and services, managing issues or changing perceptions.

Our approach is accountable and personal. We provide intelligent and innovative communication solutions, within budget and on time.

In any one week Morris Communications could be involved in arranging a meeting with a Government Minister, managing a media conference around a major announcement, providing strategic counsel, organising and managing an event, developing a brand strategy, writing and producing publication material and coming up with creative promotional ideas.

In practical terms, we recommend the most effective approach, develop the relevant messages, produce appropriate materials, advise on the best media mix and measure results across a wide range of media.

"Public relations is a form of classic storytelling, but for business."

Listening - We develop a genuine understanding of each client's business, budget and people.

Quality - We live by the quality of our work and the benefits it brings our clients.

Trust - We share considerable information and ideas with our clients based on trust.

Results - We are committed to the business success of our clients. Everything we do is developed to provide tangible results.

Risk Analysis - We fully analyse and prioritise risks associated with client communication programmes as a discipline to ensure client objectives are not compromised.

Teamwork - We like to work with clients as part of their team and we highly value long-term relationships.

Availability - We have to be available 24/7.

Conduct - Our team keep a cool head in a crisis and adhere to industry professional and ethical benchmarks.

The formulation of a public relations strategy properly begins
with listening, not talking.

Gerry Morris has been in the public relations business for more than 20 years and has been successfully running his own agency for 14 years. He has developed a reputation for getting results backed by a team of professionals with a range of complementary skills, including:

• specialist writing
• publications and document production
• stakeholder relations
• branding and marketing strategy
• media liaison
• research and analysis
• strategic communications planning
• event management

Treat the media as you would any other watchdogs.
Stay calm, be friendly, let them sniff your hand and never turn your back.

Some of the activities we have been involved with on behalf of clients have included:

CORPORATE - Capital raising, restructuring, stakeholder relations, corporate and marketing communications, investor relations, annual and half yearly reports, profiles, media programmes.

COMMUNITY - Communications initiatives involving different sector groups, public education campaigns, public opinion and information strategies, education resources, fundraising plans, implementation of campaigns, publicity and co-ordination.

STRATEGIC - Media strategies for stakeholder meetings and management changes, results announcements, nationwide communications programmes to change public attitudes, branding strategies, sensitive information strategies, high stakes issues management.

MARKETING - Event promotion, writing and production of collateral, raising profile, branding, internal company promotions and publications, marketing plans and media strategies, industry leadership strategies, research and preparation of submissions.

GOVERNMENT AND REGULATORY - Research and liaison relating to regulatory reviews, briefings to key players and Ministers, media liaison and management, assistance with representation to MPs on changes to legislation, briefings to Government advisors and Ministerial staff, research and Select Committee presentations.

"Public relations is a form of classic storytelling, but for business."

Wanting to:
• raise your profile - personal, business, local or national
• revise internal/external communications
• write copy for a media release, report or newsletter
• develop a better relationship with the media
• communicate with stakeholders
• get a message to a specific audience
• develop a communications strategy
• write a marketing plan
• develop a presentation
• lobby Government
• obtain community buy-in
• run a national campaign
• promote an event

Looking at:
• a company restructuring
• rebranding
• producing an annual report or profile
• launching or relaunching a product or service
• holding a conference or event and require event management support
• changing public opinion
• managing bad news

We can help with clear, considered communications.

Often the best defence is a good offense.

IABC Awards, USA
Company profile for Challenger Scallops

PNL Awards, UK
Monteith’s Brewery: ‘It’s Not Closing Time'

Credibility is very much like virginity.
Once you lose it, it is impossible to regain.

Gerry Morris, Managing Director
Level 1, Harcouts Building
28 Grey Street
PO Box 11-771
Wellington
Phone: 04 499 0224
Fax: 04 499 7277

office@morriscom.co.nz

"Morris Communications hsa gained us huge profile, both here and overseas.
it has given us credibility with our international clients and our sales have grown sharply as a result"
- Wayne Startup, The Village Press